Oil On Canvas by Wendy Burnham

Why Giclée?

Well it's simple, if you sell your one of a kind painting one time it's only one paycheck! 
Giclee prints are digitally mastered, museum-quality prints and by selling them the artist can enhance their earning potential. This also allows them to build a larger clientele base and followers throughout the world. 
Another benefit comes from the potential jump in value of the original painting. If print sales are continually going up then the demand for the painting continues to grow along with the price of the original in value.  An artist should always retain ownership rights to sell prints off the originals even if you sell the original painting you own the creative rights as the artist. The buyer of the original will thank you as the value of the painting will continue to increase on their investment.
In The Light Artistry is able to offer our prints in many sizes and at more affordable prices using Giclee printing. We have partnered with a local company in Atlanta to produce all our prints. We hand select the paper and canvas used in the process to create and sell the highest quality museum fine art reproduction print that is as closely as possible to our original art work. These prints will last for decades for our clients enjoyment.
The Giclee process has been perfected to the highest level of quality and the affordability that no other process can even compete. Artist worldwide have used this method now for years to display and offer their work for clientele to enjoy at a more affordable price point. 
Our partnering company uses a high resolution, digitized copy of the original painting from their camera, mated with specialized optics and a HID lighting system to minimize glare and reflection, with this technology they are able to capture every nuance of detail from even the largest of our originals. 
Handling Tips

Maintaining a proper environment for your painting is extremely important. The structural components of the painting expand and contract in different ways as the surrounding temperature and humidity fluctuate. One example is the canvas, it may become slack or taut in a changing environment, with this movement you may see some paint may crack, curl, or loosen its attachment to the underlying layers in the painting. Oils and acrylics do well in an environment comfortable for people, with relative humidity levels between 40 and 60 percent. If you are moving the painting from room to room or to another building you need to handle and pack the piece with care as not to destroy or damage your investment.

Displaying your paintings

Where to display your painting(s) requires careful consideration as not to cause harm or destroy your investment. Hanging in direct sunlight can cause fading of certain pigments, yellowing of varnish, and excessive heating of the paint surface. The extreme heat can also cause the paint to become brittle and crack. If placing a painting on an uninsulated exterior wall, it may help to put small rubber spacers on the back of the frame to provide air circulation. Now let’s address the fireplace which is often the focal spot in most homes; paintings displayed above mantels are exposed to soot, heat, and other environmental extremes. Hanging art work above heating and air conditioning vents or in bathrooms with tubs or showers is also inadvisable because the rapid environmental changes will be harmful. Look for a safe place away from high traffic areas, movable seating, or other hazards that may cause damage. Be careful with lights that attach to the top of the frame and hang over the picture as these can be very dangerous. These lights cast a harsh glare, illuminate and heat the painting unevenly, and can fall into the artwork causing burns or tears. Indirect sunlight, recessed lighting, or ceiling-mounted spotlights are best for home installations.
We hope these tips will help you keep your beautiful paintings preserved in the best condition possible and protect your fine art investment.



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